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By Amy Houston, Senior Reporter

August 24, 2022 | 4 min read

Facebook’s parent company Meta has released a campaign that shines a light on cyclists and promotes its move into immersive experiences.

It’s the second ad from Meta that specifically highlights the organization’s metaverse push, which it says has the ‘potential to break down barriers universally’.

In ‘Amani’, viewers see 12 young African cyclists who dream about one day competing in the Tour de France. Throughout the film, each of the athletes uses tech to enhance their journey and connect with one another.

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The film was directed by Aus Taylor and Marleauex Desiré of Illimité World, alongside Daniel Wolfe who also produced Meta’s award-winning and Emmy-nominated film ‘Skate Ghana Nation’.


Agency: Droga5 NY

Creative chairman: David Droga

Chief creative officer: Scott Bell

Executive creative director: Thom Glover

Creative director: Ted Meyer

Creative director: Jason Gold

Senior copywriter: Ben Brown

Senior copywriter: Benjamin Hinamanu

Senior art director: Ben Muckensturm

Executive design director: Nate Scott

Group design director: Mark Yoon

Designer: Kenisha Rullan

Executive producer: Mike Hasinoff

Senior producer: Scotty Schuckies

Producer: Mel Calabro

Associate producer: Matt Mintz

Senior music supervisor: Mike Ladman

Music supervisor: Brandy Ricker

Junior music supervisor: Mara Techam

Director of business affairs: Dan Simonetti

Senior business affairs manager: Ramona Seunath, Jeannie Curcio, Sharee Manning

Senior traffic manager: Wendy Kaplan

Talent manager: May Chee

Chief brand strategy officer: Harry Román-Torres

Group brand strategy director: Diana Gonzalez

Brand strategy director: Anthony Perez

Senior brand strategist: Ellie Frame

Associate brand strategist: Mariel Calara

Group comms strategy director: Jonathan Daly

Comms strategy director: Ashley Branch

Comms strategist: Russell Harris

Chief knowledge officer: Andy Littlewood

Senior data strategist: Sean La’Brooy

Co-head of account management: Jessica Kingsbery

Account director: Gabrielle Barbuto

Account supervisor: Roxy Alberts

Account manager: Caitlin Carr

Group project manager: Christine DiStasio

Client: Meta

Cheief marketing officer: Alex Schultz

Vice president global company marketing: Andrew Stirk

Director, Meta marketing: Vivienne Walsh

Vice-president marketing insights: Rick Malins

Head of creative: Tom Markham

Brand marketing director: Jasmine Summerset-Karcie

Brand marketing manager: Lauren Kyriacou, Reid Prichard, Katie Secrest, Maggie Petros

Brand strategy director: Amber Higgins

Brand strategist: Ally Chapman

Brand marketing insights: Nikki Rand

Director of program management: Jenn Cook

Head of design: Zach Stubenvoll

Creative director, design: Maria Wan

Production strategist: Julian Katz

Brand communications: Monica Ma

Director of strategic media planning: Radhika Narang

Strategic media planning: Danielle Nichols, Nick Mejia

Production company: Love Song

Director: IllimitéWorld

Partner/executive producer: Daniel Wolfe

Director of photography: Diego Garcia, Shawn Peters

Managing partner/executive producer: Kelly Bayett

Executive producer: Deannie O’Neil

Head of production: Paige Kauffman

Producer: Leah Donnenberg

1st assistant director: Alejandro Ramia, Kristina Ilyina

Stylist: Bee Diamondhead

Producer designer: Andrew Clark

Directors’ assistant: Louis McCourt, Ja’Lisa Arnold, Ellen Nielsen

Production service company (Kenya): Blue Sky Films

Executive producer: Hemal Shah

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