LeBron James’ Uninterrupted and Grey Goose launch co-branded YouTube series
LeBron James and sports marketer Maverick Carter’s digital media company Uninterrupted and Grey Goose Vodka have today unveiled a new video series called ‘The Shop: Lineup’ via Uninterrupted’s YouTube channel.
American skateboarder and six-time world champion Nyjah Huston dives deep into his newest metaverse venture, Chaotic DJs, in the pilot episode of ‘The Shop Lineup,’ a new YouTube series co-created by LeBron James and Maverick Carter’s media company Uninterrupted and Grey Goose Vodka.
A play on words referring to both the razored haircut and a list of sports players, ‘The Shop: Lineup’ takes place in a barbershop, where Carter, celebrity barber Brownie Blendz and Springhill Company chief marketing officer Paul Rivera host discussions with guests over Grey Goose cocktails.
Upcoming episodes will feature Grammy-nominated singer-songwriter Masego, US Open Tennis Champion Sloane Stephens and other stars who have yet to be announced. New episodes will be released on Uninterrupted’s YouTube channel every week for the next six weeks.
The new show borrows themes from Uninterrupted and Grey Goose’s ongoing talk show, ‘The Shop,’ which first aired in 2018 on HBO and hosted – also from a barbershop – discussions with celebrity guests including Will Smith and Gavin Newsom. Unlike its predecessor, however, ‘The Shop: Lineup’ is designed to feel more intimate by featuring just one guest per episode. Episodes of the new show are also much shorter, running between five and six minutes each, whereas episodes of ‘The Shop’ would run at over 30 minutes.
Last July, the two brands co-released ‘In the Moment,’ a series of conversations between broadcaster Cari Champion and star athletes about defining moments from their paths to success. In that series, Grey Goose used product placement in the form of a bar cart and cocktails.