Dallas Cowboys Gun Violence Crisis PR

Dallas Cowboys arms critics with ill-judged gun-themed coffee partnership


By John Glenday, Reporter

July 8, 2022 | 3 min read

American football team the Dallas Cowboys has been making headlines off the playing field for all the wrong reasons after an ill-timed announcement that it was partnering with weapon-themed Black Rifle Coffee.

Dallas Cowboys

The Dallas Cowboys announced their tie-up with Black Rifle Coffee on Twitter

Breaking the news just 24 hours after a mass shooting in Illinois, which left seven dead and dozens wounded, the announcement went down like a lead balloon on Twitter, where commentators queued up to chastise the organization for its inconsiderate timing.

The veteran-owned coffee house is notorious for its weaponized menus, which offer patrons a choice of ‘Silencer Smooth Coffee Rounds,’ ‘AK-47 Espresso Blend’ and ‘Murdered Out Coffee Roast.’

Welcoming the partnership with a tweet, the team wrote, ’Please welcome America’s coffee to America’s team,’ generating 290k views in the process.

Aghast at the insensitivity displayed, many were quick to point to the ill-judged timing of the pairing.

Commenting on the timing, a spokesperson for Black Rifle Coffee said that the tie-up had been in the works for some time and was “timed to coincide with the Independence Day holiday.”

Dallas Cowboys Gun Violence Crisis PR

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