Patrick Stewart delivers ‘proper’ monologue in latest Yorkshire Tea ad
Yorkshire Tea has roped in Sir Patrick Stewart to drive forward the narrative of the ‘Where Everything is Done Proper’ campaign.
The spot, created by Lucky Generals, features employee Tina being given fond wishes before leaving the business. She is informed that “Patrick has a few words” to say – Patrick, of course being Sir Stewart, with his mug of Yorkshire Tea in hand goes on to deliver an intense and tear-jerking farewell speech.
He ends the beautiful monologue and brings the enraptured office back from their reverie by announcing that there will be leaving drinks at the Dog and Trumpet and that “there’s a tab behind the bar.”
The ad was filmed in Harrogate with employees from across the business starring alongside Yorkshire Tea’s newest recruit.
The 40-second cut released today will be supported by cinema (60-second) and social.
Stewart said: “No matter where I am in the world, I always make sure I have some Yorkshire Tea with me for a proper brew. My career has taken me from the West End to Broadway, from Hollywood to the far ends of the galaxy... but now I’ve returned to where it all began. Yorkshire.”
Lucy Hoyle, senior brand manager at Yorkshire Tea, said: “We’re chuffed to bits with this new advert and hope everyone loves it as much as we do. Sir Patrick is an absolute legend when it comes to delivering a heartfelt performance. If anyone is a master of the art of ‘doing things properly’ – something that is central to everything we do here at Yorkshire Tea – it’s Sir Patrick, and we’re thrilled he is part of the Yorkshire Tea team.”
Nick and Lee, creatives at Lucky Generals, said: “On the day, Patrick’s performance and words brought a Yorkshire pudding-sized lump to the throat. And we’d like to wish Tina all the best for the future.”