Warner Bros brings back a one-shot NME magazine for Elvis movie
To promote the upcoming film Elvis, Warner Bros has partnered with NME for a standalone free print issue dedicated to the film, which will be released in cinemas across the UK and Ireland on Friday June 24 2022.
Warner Bros has partnered with NME to launch a print issue celebrating Elvis Presley’s life
The 36-page dedicated issue will celebrate the film by looking at the life and career of Elvis Presley. It will also feature interviews with the film’s star Austin Butler and writer, director and producer Baz Luhrmann, a special Elvis-inspired shoot with up-and-coming artists including Wallice and Master Peace, NME’s guide to 10 Elvis tracks you didn’t know you loved, and much more.
Alongside the print issue, there will also be an Instagram page ‘Elviszine’ featuring a video interview with emerging artists discussing Elvis’s musical influence on musicians today. It will further showcase some of the film’s astounding imagery, and an integrated NME.com takeover.
The print issue will be available at underground and mainline stations, plus some HMV stores, indented record stores and cinemas nationwide from today (June 16).
Holly Bishop, chief operating and commercial officer of NME Networks, said: “Elvis is the ultimate rock’n’roll icon, and we are thrilled to be a part of this hugely anticipated release. NME turned 70 this year, and for 66 of those years we’ve been writing about Elvis Presley, putting us into a uniquely credible position to deliver this immersive partnership. Baz Luhrmann’s colorful and unique vision chimes perfectly with the raucous independent spirit of NME. There’s no better way to lead the conversation around this release than by producing an instant collectible that will undoubtedly get audiences talking about Elvis.”
Martin Gough, executive director marketing, film and games, Warner Bros Pictures International UK, said: “NME’s unrivaled archive documenting Elvis’s rise to fame as it happened, its connection to the UK’s most avid music followers and its commitment to championing young artists made it the best-placed partner for this campaign. Throughout the 1960s and 70s NME captured Elvis’s story for a British audience; today it has defined how his cultural influence is still overwhelmingly relevant to a young audience. Baz Luhrmann’s film celebrates the life and creativity of the music icon; NME’s special edition print and online content highlights how he continues to inspire music, artists, fashion and popular culture in 2022.”