Pinterest partners with Tastemade to create 50 shows
Pinterest has inked a global strategic partnership with media company Tastemade until 2023 to scale creators, content series and livestreaming on Pinterest.
Tastemade will further produce hundreds of hours of new livestreaming programming for Pinterest TV
As part of the partnership, Tastemade will produce 50 new shows that will debut exclusively on Pinterest via new content franchises and Idea Pins, Pinterest’s multi-page video pins. Co-developed by Pinterest, these series will feature talent from both the Tastemade and Pinterest creator communities around the globe – and will be produced in at least eight different languages from Tastemade’s global studios across the US, LATAM, Europe and APAC.
Tastemade will also host a series of in-person creator events at Tastemade studios around the globe in Los Angeles, London, Tokyo, Jakarta, Mumbai, São Paulo and Buenos Aires – many of Pinterest’s key international markets. Creators from both the Pinterest and Tastemade communities will come together for community-building activities, creator activations and training sessions focused on catalyzing more high-quality video storytelling and overall engagement on the Pinterest platform.
Tastemade will further produce hundreds of hours of new livestreaming programming for Pinterest TV. Shot on location and in Tastemade’s studios, the livestreams will aim to increase total viewership, drive repeat viewers, test shopping behaviors and encourage community engagement.
Malik Ducard, chief content officer, Pinterest, said: “As one of our largest video partners globally, I’ve been so impressed by how Tastemade has expanded its platform, consistently delivered engaging content, and built value on Pinterest. This is a natural extension of our existing partnership as we scale our content and creator efforts at Pinterest, and I’m thrilled to build something even bigger to inspire Pinners in more languages around the world.”
Larry Fitzgibbon, Tastemade’s co-founder and chief executive officer, added: “Consumers have undeniably embraced video as the preferred content medium, and one that is especially powerful in inspiring consumers to take action to create a life they love. The biggest trends in media are now in video, creators and livestreaming – and this partnership addresses all three at global scale. We have a long track record of deeply engaging the Pinterest audience, and are excited to take even more Pinners from inspiration to realization through video storytelling.”