Creator marketing: everything you need to know about the next era of influencers

June 14, 2022 | 4 min read

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The advertising industry is changing. With the phasing out of third-party cookies, the ability for global iOS users to opt out of app tracking, and the rapid shift from social media to social entertainment, 2022 is being defined by brands transforming their marketing strategies to prioritize organic content.

The worlds of social media & Hollywood are converging – make way for creators

It’s no secret that the digital media landscape is undergoing its biggest evolution since its inception. Last year, TikTok surpassed Google as the most popular website on the internet, causing many traditional social channels to begin prioritizing short-form video over static content.

In the early months of 2022, brands began building their video strategies by looking to creators for partnerships and inspiration. Creators have built their careers around entertainment, and the content pillars and trends that guide short-form video channels are influenced by them.

Creator partnerships are proving to be the most effective way for brands to maximize their advertising ROI in social entertainment. In this report, Dash Hudson delivers industry-leading insights into the relationships between companies and creators, including:

Emerging innovations from the world’s most important brands, including the monetization of creators and the rise of virtual influencers
The most important KPIs and performance benchmarks to help brands measure the impact of every influencer and creator relationship
A spotlight on the media, retail, beauty and fashion industries, with case studies from Hulu, Mecca Max, Christopher Kane, Instacart and more

Marketers looking for sustained growth in the wake of the changes to targeted advertising are planning for entertainment-driven social strategies moving forward, and it all starts here with Dash Hudson’s Content Creator Marketing Report.

Download the report for free.

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Dash Hudson

Dash Hudson was founded in 2015 with the mission of empowering brands to deepen engagement through photos and videos. Today, the global leader in social marketing...