Burger King hurtles flying Whoppers at garden fire pits to promote flame-grilled creds
Flying Burger King Whopper burgers have been hurtled into people’s garden fire pits in the fast-food chain’s latest ad spot.
The ‘Whopper to a Flame’ campaign has been created by Burger King agency BBH and centers on three films. The first two dropped yesterday (June 6) and a third will roll out later in 2022.
For ‘Breakup,’ a Whopper burger flies into the fire of an emotional man as he gets ready to put his ex’s jumper in the flames. The second film, ‘Backyard’, depicts a group of friends around a fire pit swerving from dangerous flying patties.
The final installment is centered around a pair of lost hikers hit by flying burgers as they huddle for warmth around a fire.
Soco Nunez, brand and comms director at Burger King UK, said the idea behind the brief was to show off the Whopper’s flame-grilled taste.
“This latest creative celebrates one of the Whopper’s most distinctive attributes – flame-grilling – in a unique way. Without the flame, there is no Whopper, and we love how the team at BBH have brought this to life in a bold and unexpected way.”
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Burger King partnered with planners iProspect to deliver the ads on TV, video on demand and out-of-home.
Joe Moloney wrote the piece, Thomas Devenport handled the art direction and Adam and Dave directed through Arts & Sciences.