Can CMOs tame their tech challenges and set out a coherent path for success?
Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way they work, increase efficiency and deliver a step-change in performance and results.
Support your clients through technology, strategy and execution of programs designed to enhance the customer experience
The Digital Connections report points to a more complex reality. Modern interviewed 300 CMOs from B2B organizations in the UK and US and found that many are worried about chronic underuse of technology, challenges with integration and an ongoing digital skills and strategic capability gap.
Use the Digital Connections report as your essential guide to regain control with a plan based on understanding the problem, creating a roadmap for consolidation and fostering a new learning culture to lead you confidently into the future.
This report, based on the findings of Modern’s 2021 survey, will outline:
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Why most marketing technology is underused
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The issues with people, integration and skills
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How CMOs are facing up to the challenge
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Why CMOs now need to prioritize strategy and planning over rampant tech investment
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Modern
Modern challenges the status quo to unlock the potential behind technology. Modern partners with forward-thinking CMOs and business leaders to help them transform their marketing function; connecting technology with customer data and in-depth insight to add more value to the business. Through long-lasting partnerships, we support our clients to shape change through technology, strategy and execution of programmes designed to enhance the customer experience at every part of the buying journey.
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