Brand Purpose Brand Strategy Easter

Mandy Moore teams up with Gymboree for Easter clothing donation

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By Webb Wright, NY Reporter

April 5, 2022 | 3 min read

The pop star and the clothing brand will give away thousands of items of clothing to families in need.

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Mandy Moore with her husband Taylor Goldsmith, and their son, Gus (credit: The Children’s Place)

This Easter, American actor and singer-songwriter Mandy Moore — along with her son Gus and her husband Taylor Goldsmith, lead-singer of the band Dawes — is partnering with children’s clothing brand Gymboree to donate clothing to families in need.

Moore and Gymboree have partnered with Delivering Good, a nonprofit, to donate thousands of items of clothing.

“This Easter, it is important to us to partner with philanthropist, Mandy Moore, and continue our partnership with Delivering Good, to outfit and bring joy to families. From everyone at Gymboree, Delivering Good and Mandy Moore and her family, we wish everyone a Happy Easter," Maegan Markee, senior vice president, marketing of Gymboree, said in a statement.

The campaign will also include an “Easter gift basket giveaway,” containing products from the brand valued in-total at over $1,000. The gift basket will include items of clothing for men, women, and children, plus a $250 gift card to Gymboree.

"With Gus now over a year old, we can't wait to share all the special memory making traditions Easter brings, from decorating eggs to egg hunts to leaving treats for the Easter bunny, with a special emphasis on providing support to those in need. We're excited to join Gymboree this Easter in giving back," Moore said in a statement.

Fans are encouraged to visit @Gymboree on Instagram for more details about how to win the Easter gift basket.

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Brand Purpose Brand Strategy Easter

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