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The State of Consumer Technology and Durables Report - find growth amid the uncertainty with trusted expert insights



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April 1, 2022 | 5 min read

The consumer technology and durables sector faces massive challenges in 2022. After huge growth last year, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability. And, as Covid-19’s grip eases, new lifestyle patterns emerge.

Despite the uncertainty, there’s still growth to be found for smart brands and retailers. GfK forecasts the industry will grow by 2% and $1.4bn total sales value this year. To stake your claim, you just need to know where to look.

Marketers need to stay ahead of market and consumer trends that will impact the way they do business

Marketers need to stay ahead of market and consumer trends that will impact the way they do business

Download the State of Consumer Technology and Durables Report. Its actionable insights and latest data can help you build winning strategies and pivot quickly as markets change.

GfK has identified four strategies to success:

  • Multifunctionality is a must – devices must interconnect more, add more value, and answer the needs of changing lifestyles

  • Factor in uncertainty to your planning – make sure to stay on top of market developments constantly so that you adapt agilely to everything from conflicts to constricted supply chains

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  • Seizing the upgrade opportunity – when consumers buy bigger and better, make sure it’s from you

  • Owning sustainability – embedding the credentials consumers want into your products, channels, and entire brand

About the report

This free-to-download report – the latest in a bi-annual series – draws from data clients can find within gfknewron, plus expert insight from our executives and data analysts. It provides a snapshot of key macro trends in the global Consumer Technology and Durables sector in 2022 with regional breakdowns for key regions, and practical strategies to help you navigate uncertainty and thrive.

Don’t miss out on this essential intelligence. To get your free copy enter your details in the form below. And, for the latest insights, data, and reports as soon as they’re available, make sure you opt into future updates too.

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For over 85 years, GfK has earned the trust of clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. GfK's reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive the marketing, sales and organizational effectiveness of clients and partners. That's how GfK promises and delivers “Growth from Knowledge".

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