Skoda Fabia conjures magic of 2007’s ‘Cake Car’ in spring campaign
Skoda has placed its Fabia supermini brand in the driving seat of a magical spring campaign created by advertising partner Fallon London.
The ad employs choreographed dancing, an army of crash test dummies and an exploding pillow to ‘humanize’ the vehicle’s set of features, led by a Tardis-like interior.
Set to the childlike beat of Bibbidi-Bobbidi-Boo, aka The Magic Song, from Disney’s Cinderella, with a voiceover by singer-songwiter KT Tunstall, the ad makes use of all the senses to communicate the vehicle’s technological and ergonomic wizardry.
Kirsten Stagg, head of marketing for Skoda UK, said: “The campaign showcases that Fabia for most people will be all the car they need, and of course the finished film has the playful tone that people have come to expect from our adverts.
“I’m particularly fond of the music, which will evoke a warm feeling of nostalgia with our audience and is a subtle nod to our highly successful Fabia cake advert from 2007.”
Chaka Sobhani, chief creative officer, Fallon London, added: “Fabia is fantastic with loads more tech, comfort and safety, all packed into this dynamically designed supermini. The campaign is a celebration of that, with a bit of Cinderella magic in the track that will hopefully bring a smile to the face.”
The Fabia campaign serves as a follow-up to last year’s launch of the fully-electric ENYAQ iV, as introduced by robotic duo Purr and Grr.
The ad was produced by Blink and directed by director Fred Rowson. While you’re here, why not rewatch ‘Cake Car’?
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