Modern Marketing Ad of the Day McCann

Mike Myers reprises Dr Evil pinky pout for GM's electric vehicle masterplan

Author

By John Glenday | Reporter

February 10, 2022 | 3 min read

Mike Myers has brought his nefarious Dr Evil caricature back to life in support of a General Motors SuperBowl spot that sees the comedic supervillain come back for good.

Mike Myers

Mike Myers reprises Dr Evil pinky pout to fight climate change

Rebranded as Dr. EV-il the Austin Powers' antagonist foregoes his affectation for sharks with laser beams on their heads in favour of hatching a diabolical plan to take over GM's Detroit HQ in a wild scheme to subvert their electric vehicle (EV) technology and bring down a new nemesis - climate change.

Fan favourite Austin Powers cast members are reunited along the way including Rob Lowe who again assumes the thankless task of serving as Dr. EV-il's number two and Seth Green, Evil's son Scott Evil, who breaks the news that climate change is the greatest threat facing the planet.

This observation brings Dr EV-il's henchwoman Frau Farbissina (Mindy Sterling) into play with a suggestion that the criminal mastermind save the world from climate change so that he can take over.

Part of the broader 'Everybody In' integrated marketing campaign the big game spot aims to inspire fans to drive change by purchasing all-electric, zero emissions alternatives to gas guzzlers.

Developed by McCann Detroit the spot will run during the third quarter of the match.

Modern Marketing Ad of the Day McCann

Content created with:

General Motors

We’re on a journey to create a world with zero crashes, zero emissions and zero congestion. See how we’ll get there. Privacy Statement: https://t.co/u3I3TbTZSR

Find out more

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +