New York Spider-Man projection promotes PUBG gaming partnership
New Yorkers have been craning their necks to glimpse a projection of the city’s favorite web-slinging superhero, Spider-Man.
The nocturnal stunt saw a likeness of the vertigo-inducing crimefighter reproduced in a projected light show in celebration of the PUBG MOBILE X Spider-Man: No Way Home collaboration.
The red-and-blue hero navigated several iconic skyscrapers from Manhattan to Queens in the company of PUBG Mobile’s own Lone Survivor, including the Flatiron Building, Washington Square Arch and 5th Avenue.
Publicizing the latest update to the mobile game, which introduces Spider-Man to its universe, the collaboration will invite players to swing into the Spider-Man zone for themed battles against mysterious monsters in a custom map until February 14.
Spidey-mania has gripped the Big Apple since the costumed hero’s latest blockbuster No Way Home hit cinemas, and included a Daily Bugle newsstand pop-up to give residents the inside scoop on Spider-Man.
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