Advertising and media charity Nabs names Sue Todd as CEO

Nabs, the support organization for the advertising and media industry, has announced the appointment of Sue Todd as its new chief executive officer.

Todd joins from Magnetic Media, where she has been chief exec since 2015. She is also a non-executive director of The Big Issue and Pamco, and her previous roles include marketing director at CBS Outdoor (now part of Global Outdoor) and marketing director and people and culture director, Emap Advertising (now Bauer).

She was previously co-owner and partner at Wonder, a consultancy designed to help businesses develop their cultures and realize their employees’ potential. She worked with many clients in the advertising space, including Channel 4, MEC (now Wavemaker) and Ocean Outdoor, giving her a key insight into people and culture across the industry.

Todd is due to take over in April, as current chief executive Diana Tickell is stepping back from full-time work after seven years at the helm – though she will continue to support industry causes on a mainly voluntary portfolio basis.

Although it suffered revenue losses of over £1.6m due to the impact of the pandemic, Nabs says it supported more workers in the sector than ever before over the last two years.

Simon Daglish, chairman of Nabs, said: “We are delighted that Sue is joining Nabs as our new CEO. She has all the drive, skills and passion necessary to build on all that Nabs has achieved in supporting the wellbeing of our industry, as well as to lead the organization through its next ambitious phase.”

Speaking on her new role, Todd added: “I’m thrilled to be joining Nabs after seven fantastic years running Magnetic. The past few years have been incredibly challenging and Nabs, under Diana’s leadership, has been a critical source of support, advice and expertise for people across the advertising and media industry. It’s a privilege to be asked to lead an organization that exists to help people, businesses and our industry thrive.”