Malaysian biscuit brand Julie’s has launched a Chinese New Year campaign that it believes will spark hope for the future.
The campaign, called ‘The Worst Feng Shui Master’ and created by Govt Singapore, includes a short film that chronicles the troubles of Master Wong, a Feng Shui consultant whose business and reputation falls on hard times when he loses his lucky jade ring.
Master Wong becomes the butt of jokes and is mocked on social media by his fiercest rival, Chan Sifu. All seems lost until Master Wong realizes hope can arrive in unexpected ways.
The film encourages Malaysians to be optimistic, and in the process discover new possibilities and new experiences.
”The last couple of years have been challenging, giving reason for everyone to reflect on what’s truly important to them. Amid our struggles, we need to look confidently towards the future,” says Tzy Horng Sai, director of Julie’s Biscuits.
“With ’The Worst Feng Shui Master,’ we encourage people to be agents of hope to one another as we begin the new year. As we emerge from a time of uncertainty, Julie’s wishes everyone a wonderful celebration in the Lunar New Year festivities and we deliver our greetings in this meaningful film with a hint of humor.“