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Modern Marketing Data & Privacy Travel

Outdoor firm Talon offers London commuters its traffic data to ease travel stress

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By John Glenday | Reporter

December 17, 2021 | 3 min read

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Talon is furnishing London commuters with a data-driven tool to help sniff out optimal routes across the capital's sprawling Underground network.

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Outdoor firm Talon offers London commuters its traffic data to ease travel stress

Plan It sees the outdoor buying platform take the pain out of traveling from A to B by harnessing the power of Ada, its proprietary Data Management Platform, which models travel times between 90% of stations at 30-minute intervals to provide the most accurate picture possible.

This sees journeys broken down into three legs; the start/end station and the required intervening tube/train journey, with the entirety of the trip, ranked on a scale of 1-10 for speed.

James Copley, UK CEO at Talon Outdoor comments: “We’re excited to launch Plan It, giving travellers using the London Underground network the ability to plan their journeys around quieter periods with more confidence. The tool provides peace of mind for commuters who may experience travel-related anxieties, or who wish to avoid peak hours for ease.

“Using Plan It, people can now be more certain of the type of journey they can expect, giving users control over their travel experience.”

Guiding passengers by the hand from start to finish the travel companion has been developed on the back of Talon's Covid-19 Insights tracker launched last year.

Separate regional travel planners are in the works for Manchester, Birmingham and Edinburgh in 2022.

Modern Marketing Data & Privacy Travel

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