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By Hannah Bowler | Senior Reporter

December 15, 2021 | 1 min read

Grenfell United has shifted its strategy from demanding change to demanding criminal charges in a two-minute film from London-based ad agency Who Wot Why titled #DemandCharges.

Grenfell United is a group representing bereaved families and survivors (some of whom feature in the campaign) from the Grenfell Tower fire.

Tom Cockram and Conrad Swanston of Who Wot Why wrote and directed the film and use evidence from the ongoing Grenfell inquiry as part of the campaign. In a social spot, survivors are surrounded by boxes of documents and call out claims against the cladding company, ending with the line: ’All this evidence, still no closure, still no action, still no justice #DemandCharges.’

Previously, the group rallied behind a #DemandChange campaign, but has ramped up calls for the Metropolitan Police to charge the companies responsible for the fire.

The ad was released in conjunction with a silent protest in London last night (December 14), with protesters carrying Who Wot Why designed placards featuring inquiry evidence.

Creative Ad of the Day London

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