Gojek Singapore celebrates third anniversary by praising drivers
On its three-year anniversary in Singapore, Gojek has announced the launch of its ‘Go the extra mile’ campaign to show appreciation to driver-partners. For each completed trip $1 will be given back to driver-partners, as a tangible benefit of the campaign through the ongoing anniversary week.
Gojek launches ‘Go the extra mile’ initiative in Singapore
Through the ‘Go the Extra Mile’ initiative, Gojek wants to get consumers to show their appreciation for driver-partners by taking Gojek rides to contribute more to drivers’ earnings. On top of their existing GoCar incentives, qualifying drivers will receive additional ‘Go the Extra Mile’ earnings at the end of the campaign, paid out directly to driver-partners earnings wallets.
The campaign seeks to build on the various initiatives taken by the leading on-demand platform in keeping the nation moving through the pandemic. Gojek has emerged as Southeast Asia’s leading on-demand platform with a footprint across services that include transportation, food delivery, logistics etc.
Reiterating the importance of the driver-partners, Lien Choong Luen, general manager of Gojek Singapore said, “We would not be here without the commitment and resilience of our driver-partners. They are the very heart of Gojek and this year’s birthday is dedicated to them.” About the ‘Go the extra mile’ campaign, he said, “It builds and shows our collective appreciation to our driver-partners and find ways to support them, to keep Singapore moving safely.”
Previously, Gojek had run an extensive vaccination campaign that provided all riders with fixed price vouchers to get to and from their vaccination appointments, which resulted in almost 1.1 million free rides taken as per the company reports. Almost one in five people in Singapore used Gojek vouchers to attend their vaccination appointments.
Along with encouraging riders to show appreciation to driver-partners, Gojek will also be running its annual ‘Spot the Gojek’ competition, where riders can stand a chance to win GoCar vouchers by spotting GoCars with its 3rd-anniversary decals and tagging Gojek in photos on Instagram with the hashtag #Goj3k and #GojekTurns3.