Agency Performance First Party Data Agency Culture

How can agencies make the most of the data relationship?

By The Drum Network, Staff Writer

November 26, 2021 | 2 min read

As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining potential headwinds in the use of data, how it's fundamentally empowering our clients, or how we approach that client-user relationship as a third party - these guests break down the opportunities around data.

TheDrum · How can agencies make the most of the data relationship?

We're joined by Justin Scarborough, senior director of programmatic at PMG; Aislinn O'Toole, regional director at Jellyfish; and Ryan Webb, conversion and analytics director at Adapt Worldwide. Stay tuned to the end to find out how you can pick their brains about their expertise!

Agency Performance First Party Data Agency Culture

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Jellyfish

Jellyfish is a marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating,...

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Adapt Worldwide

We're Adapt, a digital performance marketing agency. Here to help you achieve Growth Without Boundaries – whatever your market, whoever your audience and however...

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PMG

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success,...

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How can agencies make the most of the data relationship?

By The Drum Network, Staff Writer

Content created with:

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