Explore the best creative works

Deliveroo positions food as the ultimate quirky gift this Christmas

Deliveroo is riding to the rescue of flummoxed gift-givers with some animated suggestions for the ultimate present in a festive-themed television campaign.

Positioning food as the must-have gift this Christmas, the seasonal campaign proves the adage that the quickest way to the heart is through the stomach with a range of fast food alternatives to the traditional Christmas turkey.

Building on a universal appreciation for good food, the campaign proves that there is more to the occasion than unwanted socks, with the observation that ‘no one ever said, “Did you keep the receipt?” for a bucket of chicken.’

Bringing a variety of tasty treats to life from KFC, Wagamama, Pret, Pizza Express, Subway and Burger King, the campaign proves that it can pay to make a meal of present buying.

Emily Somers, marketing director UKI at Deliveroo, said: “At Deliveroo, we think there’s no better time than Christmas to celebrate the gift of great food in all its glory. Just like everyone else in the UK, it’s the time of the year that gets us the most excited about enjoying the food we love, whether it’s a pizza in front of a festive film or a bhuna shared around the table with friends and family – it’s the ultimate gift.”

Straplined ‘Food. We Get it,’ the seasonal push has been devised by Pablo, with executive creative director Dan Watts saying: “Christmas. A time to reflect and think of all the joy it brings. Like a double bacon cheeseburger with onion rings. Or perhaps a bucket of crispy chicken thighs. It’s been fun working with Deliveroo to recreate that feeling of being a child again at Christmas, not just through the story, but in the physical world. Using intricate miniature sets and tactile stop frame animation, combined with classic 2D cartoon characters, the spot has a sense of playful nostalgia to it, like a toddler stomping through your living room on Christmas Eve.”

Brought to life by Agile Films, the animation studio behind Fantastic Mr Fox, the offbeat campaign mashes stop motion effects and traditional hand-drawn animation to provide something for all tastes.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy