Hertz taps Tom Brady to promote its 100,000-strong Tesla fleet
Hertz has tapped American football star Tom Brady to promote its investment in a 100,000-strong fleet of Teslas.
Playing on Brady’s football rally “Let’s go,” Hertz has launched its ‘Let’s Go’ campaign comprising of two ads – ‘Plugged in’ and ‘Speed’ – featuring Brady renting and recharging a Hertz EV.
Brady’s agency Shadow Lion is attached to the project, along with agencies Blue Memo and FKQ. The ads include an original score from OneRepublic’s Ryan Tedder.
The campaign has been launched off the back of the reported $4.2bn (Bloomberg) deal between the car rental firm and Tesla for an initial 100,000 cars by 2022.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The order means electric vehicles (EVs) will now make up 20% of the Hertz global fleet.
Along with the new EVs, Hertz has committed to installing 3,000 Tesla EV charging points in the US and Europe.
Beyond Tesla, Hertz is growing its EV infrastructure by hosting Level 2 and DC fast charging in 65 markets by the end of 2022, increasing to 100 markets by the end of 2023.
“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” said Hertz interim chief executive officer Mark Fields.
The deal comes more than a year after Hertz filed for bankruptcy protection as the firm suffered lost business from the pandemic.
Elsewhere, news of Hertz’s bulk EV buy has helped Tesla hit the $1tn market cap, with its stock up 12.66% at about $1,024 a share.