The Drum Awards Festival - Extended Deadline

-d -h -min -sec


By John Glenday, Reporter

October 8, 2021 | 2 min read

Basketball legend Michael Jordan has come out of retirement to star in a short film featuring over 30 players past and present for a nostalgia-fueled celebration of the NBA’s 75th anniversary season.

Now streaming across YouTube, NBA’s social platforms and an official website, the trip down ’NBA Lane’ seeks to rekindle some of the magic from decades past through emotional interviews with the likes of LeBron James, Kevin Durant and NBA chief marketing officer Kate Jhaveri.

Set in a fictional address where NBA stars past, present and future live as neighbors, Jordan serves as our ’Hoopbus’ driver and guide, cruising the street to observe players as they tend to their gardens and pass on some of their skills to the next generation.

Jhaveri commented: “‘NBA Lane’ was created as a way to honor both the history and future of the NBA. We are thrilled to bring together some of the league’s greatest players and legends to celebrate not just the NBA’s 75th Anniversary Season, but also the connection fans have built with our game.”

NBA legend Bill Russell added: “As someone who has been a member of the NBA Family for the past 65 years, I can truly say, like I do in ‘NBA Lane,’ this game just keeps getting better. Being a part of this film, alongside so many greats representing nearly eight decades of the league’s history, is a great thrill and a tremendous honor.”

NBA Lane will air on television from Sunday, with subsequent iterations featuring new faces to appear throughout the season as the game enjoys a post-pandemic rebound.

Michael Jordan Basketball Brand Strategy

Content created with:

More from Michael Jordan

View all