Tune-in TV: Switching on to the Future of Advanced TV at Digital Summit 2021

As we look towards 2022, new research* suggests increasing optimism among both advertisers and agencies in the space, but why? And what factors are driving this? Turning the idea of presenting research findings to the market on its head, this innovative panel discussion will showcase marketers’ attitudes towards Advanced TV and the factors driving their increasingly positive outlook for the year ahead.

Hosted by Lynn Lester, managing director of events at The Drum, this session has been created to give a new spin on delivering key research stats and findings in easily digestible chunks, in a fun and entertaining way.

The session will broadcast from The Drum Labs in Shoreditch, with activity and discussion centred around Freewheel’s ‘Wheel of Findings’. Panellists will take it in turns to spin and see which of the key discussion topics the wheel lands on. They will then have just two minutes to explain why this is driving the future of TV advertising, based on the research findings.

“We are always looking at how we can innovate on the traditional panel format and wanted to give The Drum viewers something a little different to kickstart this year’s Digital Summit,” said Lester. “Thanks to our partners at FreeWheel, this gave us the opportunity to test a completely new format which, rather than present yet another boring PowerPoint deck of stats, will allow us to mix things up and create something more dynamic, while still giving viewers some great insights into TV.”

Among the panellists, we’ll be hearing industry leading opinions from:

• Emmanuel Josserand, senior director, brand, agency and industry relations at FreeWheel
• Nicolas Grand, senior vice president, transformation, global investment at Omnicom Media Group
• Hannah Bowler, modern marketing reporter at The Drum

Pre-register for the session and make sure to tune in on October 11 during The Drum’s Digital Summit to get a first look at the new research.

*FreeWheel’s research, made in collaboration with CoLab Media Consulting, Advanced TV Uncovered: The Marketers’ Perspective, will explore the spending priorities for European marketers and expectations for the year ahead based on 577 marketing decision makers or influencers in Italy, the UK, France, Germany and Spain.

The report covers everything from the dynamic of the advertising market to key drivers encouraging Advanced TV and forecast growth per channel, to linear addressable TV marketers’ strategies and key measurement priorities to reveal what really matters for marketers.