Tinder partners with Spotify to generate custom dating playlists
Tinder and Spotify have formed a match made in heaven after pairing up to combine everything they know about dating and music to curate a date night playlist generator for wooing romantic interests.
Tinder has partnered with Spotify for the ultimate duet
Singletons seeking love are invited to answer a series of questions to generate a custom playlist tailored to your passions – be that ‘Make Out Jams’ for the one in 20 keen to get down to business, or ‘Love Letter’ songs for the 20% of more romantically inclined daters.
Other choice playlists include ‘Serotonin’ for subconsciously activating the body’s neurotransmitters, to ‘90s Love Songs’ for the old-fashioned among us and ‘Ily x’ – dubbed the perfect backing track for romantic texting.
The pairing follows research by Tinder, which found that 84% of daters hoped to find a match who shared their taste in music – far higher than looks (64%), political views (61%) and a sense of humor (48%).
The app tie-up dovetails with ‘cuffing season’, the time of the year when skies darken and temperatures drop, prompting singles to become more receptive to becoming committed to a partner, with 51% of gen Z hoping to get serious and just 17% seeking casual dates.
‘Music’ ranks as the most popular profile interest on Tinder among 18-25-year-olds, with Drake Canadian rapper Drake proving to be the ultimate musical wingman. Top tunes to get pulses pounding include Way 2 Sexy (Drake, Future and Young Thug), as well as Girls Want Girls (Drake and Lil Baby) and Hurricane (Kanye West).
When it comes to artist citations in profiles, it is Miley Cyrus who leads the way with 43% more mentions through September, ahead of Dua Lipa (36%) and Mabel (15%).
Tinder’s musical drive follows a ‘provocative’ campaign from OkCupid championing its embrace of sexuality and gender identity matchmaking options.
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