Media.Monks expands into technology services market with Zemoga merger

Media.Monks, the digital marketing network owned by S4 Capital, has announced its expansion into technology services with the acquisiton of Colombian product design firm Zemoga.

Media.Monks has expanded into technology services by merging with Zemoga

What does Zemoga do?

• Founded in 2002 in Colombia, with offices in LA, New York, Medellín and Bogotá, Zemoga specializes in B2B product design, engineering and delivery services.

• Its clients include tiremaker Bridgestone, electronics giant Sony and financial services firm Morningstar.

• Zemoga chief executive and founder DJ Edgerton said: “Merging with a powerhouse like Media.Monks is a natural next step in the evolution of Zemoga as our complementary service offerings, client portfolios and our common approach to disrupting the industry make for an exciting future all round.”

Why has Media.Monks merged with the company?

• The merger is S4 and Media.Monk’s first move into the technology sevices market, a sector highlighted for expansion over recent months. During this week’s financial results announcement, founder Sir Martin Sorrell said: ”We don’t tend to deal with chief information officers or chief technology officers ... there is a need to provide that end-to-end offer.”

• Commenting on the merger, Sorrell said: “We are delighted to welcome DJ and his colleagues to the S4Capital family. Marketing digital transformation involves at least three corporate functions – marketing, sales and IT. Entry into the technology services sector through Zemoga gives us the full capability to talk to the chief technology or information officer, as well as the chief marketing and chief sales officer. We now have the full set.”

• Wesley ter Haar, Media.Monks co-founder and S4Capital executive director, said: “Our focus has always been to build the very best creative and content on top of the foundational technology platforms that now connect companies to consumers. Zemoga’s ability to marry deep engineering skills across multiple platforms, at enterprise scale, coupled with best-in-class experience is a perfect fit.”