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Business on the Move, including Unilever and Direct Line Group


By The Drum Team | Editorial

September 10, 2021 | 5 min read

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

Business on the move graphic

We’ve seen fresh appointments, reviews and acquisitions at Unilever and Direct Line Group

Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.

If you’ve got a business on the move story for us, send it to for consideration before next Thursday.

Account moves

Count Us In, a partnership between TED and Leaders’ Quest, which aims to accelerate solutions to the climate crisis, has appointed Elvis as its lead global creative agency. The appointment follows a three-way competitive pitch. Elvis will now work with Count Us In and its strategic partner agency Something More Near to develop a brand campaign, with the objective of inspiring one billion citizens to take practical steps in order to reduce their carbon pollution. The push, which will initially go live in the UK in 2022, aims to be a lightning-rod moment that catapults Count Us In into the global public consciousness, inspired by the likes of Movember and Comic Relief.

Iris has been appointed agency of record for Alight, leading on brand and digital transformation. As part of the new appointment, Iris has launched a bold and timely brand awareness campaign: ‘Welcome to the Employee Economy’. The campaign aims to leverage a current phenomenon in the marketplace known as ‘The Great Resignation’ – the dramatic redistribution of global talent across employers and industries. The campaign targets the C-Suite audience and challenges them to invest in their employees’ health and wellbeing.

London-based music, entertainment and tech specialist DawBell has been appointed as the retained agency for the consumer division of Pioneer DJ with a European-wide brief. Hired to manage four European markets – the UK, Spain, France and Germany – DawBell’s latest win complements its growing brands division, which boasts solid experience within the music, tech, lifestyle and consumer sectors.

Ongoing pitches

Unilever has confirmed its roster of media agencies around the world, following a comprehensive six-month review across multiple markets. The competitive process, which is line with Unilever’s standard practice of reviewing agency partners periodically, was kicked off earlier this year to ensure future-fit, best-in-class support in a competitive and dynamic media landscape.

Direct Line Group has called a review of its creative agency requirements for the Churchill and Green Flag brands, both currently managed by Engine. Creativebrief is supporting the process and Engine is repitching.

Partnerships and 72andSunny have entered into a creative partnership following a competitive pitch run by TrinityP3. The collaboration will start immediately to make the work developed in the pitch, which includes a brand platform, brand design system, launch campaign and ongoing social and digital content.

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