Rapid grocery delivery service Getir has signed a three-year partnership with Tottenham Hotspur to become the club’s first official training wear partner.
The pairing was announced to an expectant world by head of kit and equipment Steve Dukes, who took to the playing field in his newly-acquired Getir garb alongside players Dele Alli, Lucas Moura and Joe Rodon.
Getir has enjoyed breakneck growth since launching in January, during which time it has completed an impressive 1m grocery deliveries across London, Birmingham, Manchester, Brighton, Cardiff, Liverpool and Bristol.
Having tasted success, the brand is targeting a further eight British cities that it hopes to be operating in by the end of the year, in which time it also hopes to have arrived on American soil.
Turancan Salur, Getir UK general manager, said: “As an Official Global Partner, we look forward to supporting our loyal customers and reaching out to more people in the community on match days throughout this three-year partnership. We are delighted that fans will see our purple and yellow name within the stadium and on the training kits of the players.”
Todd Kline, chief commercial officer of Tottenham Hotspur, added: “We are delighted to be expanding our relationship with Getir and carrying their name on the men’s team training wear for the next three years. We look forward to supporting the growth in awareness of the Getir brand using the global appeal of the club and by delivering unique experiences and match-day activations at Tottenham Hotspur Stadium for our fans using Getir’s world-class technology.”
Getir’s sponsorship comes amid rising fears that the stratospheric rise of rapid grocery delivery services is tantamount to a bubble.