Business on the Move, including Walmart, White Claw and more
Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Walmart, White Claw and more
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If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday.
Account moves
Walmart has announced the selection of Publicis Groupe to lead media planning and buying for Walmart US. The announcement comes after an extensive agency evaluation for a media agency of record to support future growth and brand-building initiatives.
Hard seltzer brand White Claw has appointed VCCP to develop its global creative campaigns following a competitive pitch process. VCCP will replace previous agency Rothco (part of Accenture Interactive), the lead agency of record since 2016.
MullenLowe has been re-appointed by the UK government to cover its Covid-19 information campaigns, four months after its initial contract expired. The appointment comes amid an unclear picture of what impact coronavirus will have in the coming months.
Rise At Seven has been appointed as Boohoo and BoohooMan’s retained SEO creative agency to help accelerate digital growth across the UK and US markets.
Land O’Lakes, the American agribusiness and food company, has announced Battery and Havas Media as agencies of record for its dairy foods retail brands. The announcement comes on the heels of the farmer-owned co-operative’s 100th anniversary and recent CMO hire. Los Angeles-based Battery will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for butter, cheese and licensee products.
Independent PR agency The PHA Group has revealed its appointment by Bonnet, the EV charging platform. The PHA Group will support the UK launch of Bonnet through a proactive and strategic press office, alongside creative campaigns that bring the company’s vision for the future of EV charging to life.
Partnerships
Mastercard has extended its partnership with Riot Games to sponsor the League of Legends European Championship (LEC), following a successful four-year partnership with the brand globally.