Ad of the Day: UK creative agencies team up to raise funds for Grenfell community
An array of top creative companies across London have come together to create a film in support of Grenfell Athletic FC and the wider Grenfell community.
The film promotes the release of the new Nike Grenfell team strip, which is sold through Kitlocker and champions the idea of a Grenfell shirt representing the ‘fabric of the community’.
All profits from the kit go to the club, which has been a pivotal community support system in the wake of the 2017 Grenfell Tower disaster, which left 72 dead and many occupants still displaced today.
Grenfell Athletic FC was first formed by community worker Rupert Taylor to provide positive renewal and hope
The ad is a collaboration between creative agency Brothers & Sisters, whose founder Andy Fowler wrote the film; Rogue Films, whose Bafta award-winning director Georgi Banks-Davis directed the film; and several post-houses across Soho.
The spot itself is a visual metaphor that shows the threads of a Grenfell Athletic FC shirt being interwoven into the fabric of the buildings of the Grenfell estate, and ends when the whole estate has been covered by the shirt.
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Grenfell Athletic FC was first formed by community worker Rupert Taylor to provide positive renewal and hope to those affected by the 2017 Grenfell tragedy. The first Grenfell Athletic FC jersey was launched in November 2020 and was worn by celebrities from the worlds of football, sport, music and fashion.
Speaking on the work, Brothers and Sisters founder Andy Fowler said: “This project demonstrates the power of our creative community as a force for good.
“Some of the most talented craftspeople in London have come together to make something powerful and profound that captures the essence of this incredible football club, helping them raise the funds to grow and continue to provide hope and positivity for a community devastated by the 2017 tragedy.”
The ad will launch online and is being promoted across paid and organic media on social platforms. The new Nike kit will be available on Kitlocker exclusively from July 4.
To view the work in full click on the box below.