Brand Strategy Brand Partnerships Fashion

H&M reimagines publisher partnerships with Readly digital subscription app


By John Glenday, Reporter

June 9, 2021 | 2 min read

High street fashion purveyor H&M is reaching out to new audiences through a partnership with digital subscription app Readly.


Readly offers subscribers unlimited access to titles in return for a flat £7.99 subscription fee

H&M members will be offered a two-month free subscription to dive into the app and catch up on current affairs, gossip and lifestyle trends with unlimited newspaper and magazine reading. A £15 gift voucher further sweetens the deal for waverers.

Billed as an ‘all-you-can-read’ buffet of 5,000 digital magazines and newspapers, Readly offers subscribers unlimited access to titles such as Playboy and Vogue in return for a flat £7.99 subscription fee.

Rob Hanlon, global partnerships director at Readly, said: “Fashion has always been a popular category among our subscribers. We’re seeing more people reading our wide range of titles recently as they check out the latest trends and seek a source of style inspiration.

“We are delighted to be partnering with H&M, a brand to share our values around inspiration and sustainability and offer its customers the opportunity to read our broad portfolio of titles including many popular fashion titles. It’s a great fit for us.“

Bolstered by lockdown, the app distributed over 140,000 magazine issues last year, drawing 99m views.

Readly’s H&M tie-up runs through to June 13 and is the latest in a series of brand collaborations to be orchestrated by the reading app following similar deals with Samsung, English Heritage and Bupa.

Brand Strategy Brand Partnerships Fashion

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Readly is a digital subscription service that lets customers have unlimited access to nearly 5,000 national and international magazine titles - all in one app. Readly...

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