Creativity Creative Works APAC

How creativity can drive business results: Adobe, Lego, Unilever, IBM and Diageo will show the way

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By Amit Bapna | Editor-at-large

April 7, 2021 | 4 min read

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A year on from Covid-19’s first lockdowns, nations and economies seem to have better control and growth is on the mind as a semblance of recovery is in sight, particularly in Asia Pacific.

Promotion image with text for adobe webinar on 21st April 2021, Creativity find a way

The Drum and Adobe have put together a power-packed panel with senior representatives from formidable brands

Even within this chaotic situation, the region has shown signs of faster recovery than many other parts of the world and are even providing learnings to other parts of the world on how best to navigate through the challenges. While that is heartening news, it also leads to the question on how ready are brands from a creative standpoint to navigate this new and emerging reality?

To help marketers unravel this critical puzzle, The Drum and Adobe have put together a power-packed panel with senior representatives from formidable brands like Lego, Unilever, IBM and Diageo. These top brand leaders came together for a 60-minute session with live Q&A and deep-dive into the key challenges that the marketers and creatives are facing in producing content that engages customers as well as connects with them, at scale.

The session discussed how a good mix of talent and technology can help in unlocking the answers to these challenges and allow collaboration to thrive in a new hybrid way of working. It also looked at the following key themes:

  • The changes that the brands have had to navigate and adapt to since the pandemic began

  • ​The evolving creative approaches

  • Raising the role of creativity in driving business goals

  • The emerging face of creative collaboration in the new world

The discussion, which took palce on 21 April 2021, was moderated by Charlotte McEleny, The Drum’s Asia Pacific publisher, who was joined by Michael Stoddart, director, strategic business development (APAC) at Adobe, Grace Astari Italiaander, creative lead - innovation at Diageo, Primus Nair Manokaran, head of creative at The LEGO Agency (APAC), Kartik Chandrasekhar, global brand vice president of Lifebuoy at Unilever and Isabella Bain, sales and creative associate director at IBM.

This webinar is one that you won’t want to skip – it is your chance to learn from industry peers on how creativity can become actionable in driving business results. Watch on demand here.

Creativity Creative Works APAC

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