Experts from AB-InBev, Havas & Unilever Share Ad Industry Predictions for 2021
The advertising industry saw unprecedented change last year due to the dramatic impact of the COVID-19 pandemic.
Predicting what our industry will look like this year is a difficult task, so Unruly called upon its U7 client council
Such turbulence within the industry has shown no sign of easing in 2021, with many markets starting the new year under imposed restrictions. With several vaccinations starting to roll out across the globe, the end of the year could look very different from the start.
Predicting what our industry will look like this year is a difficult task, so Unruly called upon its U7 client council, made up of experts from across the ad industry, to help.
Hear members from AB InBev, Havas, MAGNA, News Corp, OMG, Tremor Video, Unilever, as well as the enowned author and speaker, Rishad Tobaccowala, share their predictions for the next 12 months and beyond.
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“This year the advertising and media industry will be heavily impacted and the need for reinvention will become even more critical” - Luiz Felipe Barros Global Vice President, Data & Media at Anheuser-Busch InBev
“Consumers will continue to wake up to the constant barrage of fake news they receive and seek publishers they can place trust in.” - Sarah Mansfield VP Global Media Europe and Americas, Unilever
“We are going to see the rise of a new ESG. Where E stands for employees, S stands for society and G stands for government.” - Rishad Tobaccowala, Advisor, Author, Educator and Speaker
They delve deeper into some of these predictions, as well as explore the continued development of connected TV (CTV), new-look partnerships between brands, publishers, agencies, and technology companies, potential cracks in the walled gardens, and how to rip up the rule book to deliver results for publishers and brands and value for consumers.
Hopefully they will give you some food for thought as we continue into what will most certainly be another extraordinary year.
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