Discover client recommended agencies

The Drum Awards for Social Purpose 2021

Live in - hours - minutes

Now TV recreates Love Actually doorstep scene to push festive ‘Greetings Gram’

Martine McCutcheon stars in Now TV's festive homage to Love, Actually

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we take a look at a festive offering from Now TV, which riffs on a famous scene from the popular Christmas film, Love Actually.

Martine McCutcheon stars in a promotional campaign for Now TV’s ‘Greetings Gram’ service, which sees her recreate a famous scene from the seasonal favourite film, Love Actually.

The campaign is in service of Now TV’s ‘Greetings Grams’, which aim to spread Christmas cheer to friends and families who can’t meet in person this year due to the Covid-19 pandemic.

Inspired by a scene from the film, in which Mark, played by Andrew Lincoln, uses large cue cards to declare his love for Keira Knightley's character, Juliet – the greetings service lets fans send a free, personalised message directly to the doorstep of their loved one.

The festive greeting is then printed in sequence on large cards and performed, in a socially distant fashion, by a friendly messenger on the doorstep of the recipient.

Also launched in celebration of Now TV’s Christmas movie season, the bookable service will be available in London, Manchester and Birmingham, subject to availability.

A video promoting the service sees McCutcheon surprise an unsuspecting member of the public with a festive Christmas message, in tribute to Andrew Lincoln and Kiera Knightley’s famous scene in the film, in which she also appeared.

Members of the public can apply via greetingsgram.nowtv to send friends or family a Christmas message to remember.

The streaming service is also offering a digital ‘Greetings Gram’ alternative on the same site. Users can upload a picture of themselves and star in their own digital Greetings Gram with a range of fun festive messages to choose between. The gram is then animated and downloadable to share via social media or text message.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy