Meet Jag-wah: Greenpeace Rang-tan sequel follows a jaguar displaced by deforestation
You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, everyone is talking about Greenpeace's Rang-tan sequel, 'There's a Monster in My Kitchen'.
According to the latest Greenpeace analysis, over the last year, an area almost equivalent to the UK has been burned down across Brazil's Amazon rainforest.
Alarmed by the velocity at which the world is shedding its vital forests, Greenpeace and Mother London created 'There's a Monster in My Kitchen' - an animated film that takes aim at deforestation across South America.
A sequel to its much-lauded 'Rang-tan' spot, it similarly follows an animal that has been affected by deforestation. Jag-wah is a displaced jaguar who has been forced to leave his forest home in Brazil to make way for grazing cattle and animal feed plantations.
Voiced by Pablo Escobar himself (well, Wagner Moura who plays him in Narcos), Jag-wah creeps up upon a young boy while he eats a midnight snack. With the words unfolding like a nursery rhyme, Jag-wah warns the little boy about the monster meat companies that destroyed his home, showing him the brutal consequences of industrial meat production. The film also includes a cameo from Paul McCartney.
Greenpeace's Rang-tan spot went viral in 2018 when Iceland chose to repurpose the animation as its Christmas ad. Focusing on the impact of palm oil on the environment, the ad was banned from TV for breaching political ad rules. Clearcast claimed it had been unable to clear the ad for on-air because it was “concerned” that it didn’t comply with the political rules of the UK code of Broadcast Advertising.