UK-based business current account provider, Tide, has launched a new TV advertising campaign with Guerillascope.
Having devoted itself to helping SMEs successfully navigate choppy waters over the past six months, the challenger bank is now encouraging budding entrepreneurs to pursue their dreams of starting a business. With markets in flux, the stage is set for a new breed of business owner to disrupt the status quo and challenge old ideas – it’s time to be bold.
To maximise the reach of this important message, 20- and 30-second ads will air during peak hours on the likes of ITV Breakfast, Sky Sports network, Sky News, Channel 4 and Channel 5 throughout October. The campaign will also feature across selected ITV regions. Tide worked with creative agency, Sidekick Studios, to create the ad.
Central to the new TV commercials is the ease with which customers can register their business through Tide’s Company Formation service, and open a Tide business current account. It takes just minutes, leaving business owners with more time and energy to focus on other crucial areas.
Commenting on the new campaign, George Schmidt, VP of marketing at Tide says: “With this new campaign we really wanted to shine the spotlight on Tide members, showcasing how diverse and brilliant small businesses are. The five businesses in the advert are Tide members and they, along with our over 240,000 other members are a true inspiration to us and to our marketing efforts.
“We hope this campaign will help spark inspiration in others and that they will take time to discover not only their entrepreneurial spirit with Tide, but also the products and services of the featured members: London Refinery, Lili’s Chocolates, The Strap Tailor, Gaslight Distillery and Camie & Lily’s."
Nearly a quarter of a million SMEs now use Tide for their business banking needs. Aiming to build on this, the company – alongside its partner Clear Bank – was recently granted £25 million of funding to strengthen its challenge to high street banks as part of the BCR Alternative Remedies Package.