Why creativity will galvanise recovery: hear from Lego, ANZ Bank, TikTok and more

Most brands in Asia Pacific are bracing for a return to growth and to help empower this, The Drum and Adobe have teamed up on a report that shows why creativity can be a growth Firestarter.

Innovation and new ideas will supercharge recovery, that is according to top brands, including ANZ Bank, Carousell, Diageo, Grab, Lego, TikTok and Times of India, who answered the question: can creativity help brands re-energise and recover growth?

Sumeli Chatterjee, vice president, Brand, The Times of India, says, “Right now, no one can play by a set formula; we need to try out new experiments and tread into unknown waters.”

The report focuses on five areas that link to common problem areas for brands, using examples from marketers that show how imaginative technology and strategy can solve real business problems.

Dive into why creativity is a problem solver, how brands are solving the creative production problem, why empathy and authenticity are essential to modern marketing, the future of collaboration and why innovation is core to a strong recovery.

Opher Yom-Tam, chief design officer, ANZ Bank, says, “There’s such a strong business case for creativity inside organizations... If you look at the organizations that have survived every crisis, the ones that were the most creative, and the ones who were able to execute on their creativity, I think that it is a no brainer.”

Download the report to understand this business-critical insight and hear from some of Asia Pacific’s top marketers about what factors will galvanise their road to recovery.