Global data consultancy Fifty-five, part of brandtech group You & Mr Jones – has promoted Cedric Delzenne to the managing director position of the Asia Pacific region.
In his extended management position, Delzenne will oversee all four offices of Fifty-five in APAC (Hong Kong, Taipei, Shanghai and Shenzhen) as well as develop new business opportunities in other markets, and synergies with other entities of its parent company, You & Mr Jones.
With eight offices across Europe, Asia and the US, Fifty-five specializes in data and technology for marketing, advertising, and customer experience.
The company works as the trusted partner to blue-chip advertisers and publishers (including global clients like Adidas, L’Occitane, and LVMH), on data-driven initiatives, from inception to the run phase.
Delzenne is a digital marketing specialist with a passion for retail innovation and technology with a purpose.
He moved to Hong Kong in 2010 where he successfully bootstrapped Asia’s first online sales and marketing platform for emerging fashion designers before launching the local chapter of Silicon Valley start-up incubator Founder Institute.
Delzenne is a FrenchTech ambassador, a leading member of the data and measurement committee at IAB Hong Kong and a regular speaker and panelist at conferences in the region.
He joined Fifty-five in 2014 as the first employee in Asia, growing the team and adding prestigious clients to the company’s portfolio such as the South China Morning Post, Cigna and Trip.com.
“Having full responsibility for our business in Asia, including China mainland, is a very exciting challenge - all the more in the current context - and an opportunity to keep delighting our clients with a truly integrated team of seasoned consultants and subject-matter experts across the region,“ says Delzenne.