As the digital landscape continues to evolve and grow over time, we’re seeing its profound effect on the traditional roles and responsibilities of PR and marketing professionals. Once considered two discrete disciplines, the rapid digitisation of the consumer experience as well as the speed at which businesses are pivoting their offering online has changed that view completely.
Clients are demanding more from their industry professionals, and with the development of so many full-service agencies, traditional creative houses have had to adapt in order to keep pace. Now more than ever, these two industries must work collaboratively and pool resources to realise holistic and cohesive campaigns that guarantee impact.
This transition into a more digital space for both industries has been accelerated in no small way by the arrival of Covid-19 at the beginning of this year. In the face of this unprecedented global pandemic, busy events and launches, the steady hallmarks of PR, were made redundant overnight. Everything moved online, making the need for reliable and innovative online strategy to support business more important than ever before.
Similarly, as the online space has become more densely populated during this time, digital marketers have had to become more creative in extolling their brands’ identities, ensuring they stand out from competitors and occupy their own space in the market.
It is only through the careful integration of these unique skill-sets that these essential aims are able to be achieved, creating compelling campaigns that reach the modern consumer where they are.
The Meltwater Digital Summit taking place Thursday, July 16 at 10am (BST) looks to offer your business guidance on how to safely and effectively navigate this changing environment.
As part of the Summit’s exclusive series of events, the ‘What does PR Integration Mean for Marketers?’ panel discussion will be moderated by The Drum Network editor, Chris Sutcliffe, and will consult a host of highly respected communications and marketing leaders, on how best these two fields can be integrated. Other speakers at the Summit include leading voices in the industry such as Inken Kuhlmann- Rhinow, EMEA MD at Hubspot and Javier Meza, global CMO at The Coca- Cola Company; the event aims to arm your business with the tools and knowledge required to adapt to our new normal.
Founded in Oslo in 2001 as a start-up business, Meltwater was one of the very first companies to offer social listening and social media analytics as a marketing tool - pioneers in the field, Meltwater has helped shape and extend the reach of modern marketing. Their insights, drawn from the tracking, monitoring and analysis of online news have helped to create a more complete understanding of consumer behaviours. Consistently at the forefront of innovation, their acquisition of AI and data science companies has earned them international acclaim and trust, from some of the world’s biggest brands.
To sign up to Meltwater’s Digital Summit, and join the conversation about the exciting future that lies ahead for the Marketing and PR industries, access the form here.