Chip Shop Chat: Discussing ‘The Spoiler Billboard’ for Netflix

The Chip Shop Awards is the only creative celebration of advertising in the world without rules or restrictions, open to creative practitioners of all levels of experience.

The annual ceremony, presented virtually, will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste.

With nominations now out for this year, The Drum’s executive editor Stephen Lepitak has been discussing the creative ideas behind 2020's potential nominees in a series of interviews.

In this episode, the Miami Ad School graduates Seine Kongruangkit and Matithorn Prachuabmoh discuss where the idea for ‘The Spoiler Billboard’ campaign came from and how they chose to develop it into an idea that would draw worldwide attention and plaudits.

The idea, which would punish anyone disobeying lockdown by ruining their favourite shows with out-of-home plot spoilers, chimed with spirit of the times when it was suggested during the early stages of lockdown.

This year's Chip Shop Awards winners will be announced during a virtual ceremony held during The Drum's Can-Do Festival on 19 June. View further entries into the awards and the stories behind them in the Chip Shop Chat series below.

Watch Kongruangkit and Brave discuss the background to the nominated work above. To find out more about the awards visit the official website and register for the ceremony.

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