The Drum has promoted Stephen Lepitak to executive editor and Cameron Clarke to head of content as part of an evolution of its industry coverage.
Having led The Drum as editor for the last five years, Lepitak will now focus on strengthening relationships across the marketing community and will play a key role in The Drum’s rapidly developing events output in the new executive editor post.
Stepping up after almost four years as deputy editor, Clarke will be responsible for all content across The Drum's channels and platforms and leading its team of journalists.
He will be supported in the new role by Charlotte McEleny, The Drum’s APAC publisher and now deputy head of content, while vastly experienced journalist Sonoo Singh will continue to advise across the board and be responsible for branded content as consulting editor.
Gordon Young, who continues as editor-in-chief, said: “The Covid-19 crisis has highlighted and accelerated trends in media that already existed. The world is changing and we have to change too. So I am excited to announce news that underlines our agility and proves why The Drum will come through this period stronger than ever.
"We aim to evolve from being a traditional news site to become a platform which through its analysis, insights, as well as topical information really does help our readers make better decisions. Congratulations to Stephen and Cameron on their new roles and thanks to Charlotte and Sonoo for their invaluable continued input.”
Lepitak said: “Over recent weeks, through our first online festival, we have explored digital transformation across many business sectors which is apt considering The Drum’s continued aspirations. As the whole media and marketing sector experiences fundamental change that will drive forward its digital innovation, so too will this publication through its content, knowledge and events.
“It’s been an amazing five years as editor and I’d love to say thanks to the whole team, past and present, for what we’ve achieved together.”
Clarke added: “I’m thrilled to be leading our hugely talented team into the next stage of our editorial growth. Through these testing times for all of us and beyond, our mission will be to provide invaluable insights for our readers around the world and shine a light on this industry’s abundance of innovation and creativity.”
Symbolising the changing nature of The Drum’s output, thedrum.com has this month been playing host to the Digital Transformation Festival, a live-streamed conference featuring brands such as BBC Global News, L'Oréal and Liverpool FC, and speakers including Mark Read, Cindy Gallop and Sir Martin Sorrell.
In June The Drum will be running the first Can-Do Festival, an online event that celebrates best practice, innovation and the can-do attitude which lies at the heart of the marketing industry.