Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

PA Media Group diversifies into stock images with Alamy acquisition

PA Media Group diversify into stock images with Alamy acquisition

PA Media Group has acquired the stock image provider Alamy, as part of a diversification drive.

The takeover marks the first time PA Media Group has delved into the stock image sector - a move it hopes will cement its position as a provider of news, sport and entertainment data, content and services.

On the acquisition of the stock image company, Clive Marshall, chief executive of PA Media Group said: “This transformational acquisition will significantly increase our customer base and provide the PA Media Group with a strong presence in the international market for the first time.

“Alamy has created a fantastic ecosystem of content creators and content users around a superior e-commerce platform," he continued. "The acquisition adds real scale and diversity to PA Media Group’s photo services. As a result, customers will have access to a wider, richer image portfolio which combines great editorial and stock imagery, accessible through a global platform.

“In addition, this acquisition will further strengthen the financial performance of the company and help secure the future of our core news agency business.”

Since its formation 20 years ago Alamy has built an archive of 200 million photographs, graphics and panoramas, serving 100,000 clients across the publishing, design, advertising and broadcast spheres.

This archive will operate alongside PA Images, whose own repository of visuals stretches back over a century capturing key moments from the past.

The consolidation follows moves by the Getty family to purchase a majority stake in Getty Images as well as rival Shutterstock’s acquisition of custom content creation platform FlashStock.

James West, the co-founder of Alamy, said: “PA Media Group is a natural home for Alamy. As well as having one of the UK’s most comprehensive photo archives, PA shares our ethos of integrity and quality, and has an excellent reputation built over 150 years.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.