Adidas underlines the benefits of running to disconnect from daily stress

A tried and tested antidote to stress, Adidas wants more people to use running as an avenue to get away from mental pressures.

It's 'Run to Connect' campaign stems from the insight that three out of four people said they were unable to cope with stress last year.

Developed by TBWA, the campaign works to show the benefits of running as a moment to disconnect. This is communicated through the experiences of four runners who relate their own experiences about how running can help them to manage stress.

One of these, global ambassador Ally Love, said: “I think being overwhelmed naturally occurs in everyone’s life. Running was an avenue for me. It was a place that not only did I get away, but I was able to be present.”

Each joggers story is told as an individual film supported by social, retail and e-com activity.

The work dovetails with the launch of a new lightweight running collection called Focusebreathein, which is said to offer a seamless fit which helps focus the wearer on the art of ‘mindful’ running - an emphasis on meditation and clearing your thoughts while pounding the streets.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.