Creativity

Pantone exaggerates the world we know with its vibrant colour palette

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By Imogen Watson | Senior reporter

January 17, 2020 | 2 min read

Pantone wants its customers to look at the world through its colour palette lens and explore its brand in all its shades and hues.

Created by TBWA\Paris, 'Create your world with Pantone' works to assert the brand's position as a colour authority for designers and brands, and encourage them to rely on its products and services.

Create your world with Pantone

The sublime shots reflect our world, but it appears like a fantasy, for the colours are exaggerated by Pantone vibrant offerings.

Panatone exaggerates the world we know with vibrant colours

Panatone exaggerates the world we know with vibrant colours

Exploding with colour, Mexico's green cactuses are reimagined in deep lapis lazuli blue, that stand out against a gloriously red sky. And Australia's pinnacle desert looks more like a Stanley Kubrick Space Odyssey set than a natural wonder.

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Pantone: Create Your World by TBWA\Paris

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