The European venture capitalist landscape is in rude health. By October 2018, investors poured a whopping €14.8bn into EU funds. As a point of comparison, between 2005-2008, European-focused fundraising failed to break €10bn in any of these years. Meanwhile, 2018 and 2019 were both record years for investment.
A new whitepaper from NetSuite will teach you how to succeed in gaining VC funding for your marketing agency, highlighting the different approaches that will make you most likely to be able tap into this buoyant marketplace.
First and foremost, it will provide advice on how you can make sure your agency’s vision and talent actually impresses during a seed funding pitch. The early stage of VC funding is all about connecting on a human level, and NetSuite will provide practical tips - such as how to make a good first impression over email, or talk about your future strategy in a way that doesn’t put people to sleep - so you appear like more than just a series of statistics.
With tips from CEOs (including Hazy’s Hary Keen and Fluidly’s Caroline Plumb) who have been there and done it, this is all about making fundraising as painless as possible and showing how agencies can stand out ahead of the pack. This could be achieved through creating a strong culture underpinned by a clear CSR message or even creating an environment where workers have a real stake in the company, which in turn drives loyalty.
It will also show how NetSuite’s range of software and management services will allow you to manage your company more efficiently, creating a multi-channel business that is on top of its financials, marketing, inventory and customer service. With this all in place, you’ll be able to pitch with confidence.
One of the key parts of this whitepaper analyses why the rush to move into international markets isn’t always a great idea, showing why global growth isn’t a cure for domestic ills. It teaches marketers when is the right time to expand internationally and how this could make all the difference in actually securing decent VC funding. There’s advice too on what happens once you secure investment and why the best businesses then take their time rather than rushing into growth. It should take, on average, 18 months to work things out after securing additional cash for your business, with building an effective agency supposed to be a gradual step-by-step process.
Ultimately, this is about boosting the confidence of agencies and letting them know that even if they fail to secure funding, it isn’t the end of the world and more opportunities will arrive. After all. Bessemer Ventures famously turned down eBay once upon a time, so it isn’t like VC funds always get it right.
It’s never been a better time for an agency or emerging business to secure funding and reach that next level. Sure, gaining investment isn’t easy, but there’s practical advice here that can make the journey a hell of a lot easier. Preparation is obviously key, and NetSuite will leave you feeling prepared so you can nail a pitch and come away with the kind of VC funding you’ve been dreaming about.
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