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Burger King burns Westminster 'Whoppers' ahead of the general election


By John McCarthy, Opinion Editor

December 4, 2019 | 3 min read

Burger King has given a grilling to Westminster politicians with a provocative bus placement this week.

Burger King

Burger King grills the Westminster Whoppers ahead of the general election

While this is not the first bus to try and disrupt the democratic process, it is at least sticking to the truth.

Featured on the ad is a Whopper burger, which Burger King hopes can stoke appetites. For some, the ad may even remind them to vote come Thursday 12 December.

BBH delivered the ad. Frank PR handled PR.

Ian Heartfield, chief creative officer of BBH, said: "This is how advertising is meant to work. Stuart Royall and Phil Holbrook came up with a killer idea, a brave client didn’t hesitate to approve it, we got it made and out onto the streets in next to no time, the nation started talking about it. Job done."

In September, Burger King chief marketing officer Fernando Machado explained how the brand is using creativity to stand out from competitors like McDonald’s and Subway.

He said: "To be a success…people need to look at the stuff and say that only Burger King could have done that. It’s what makes me close that gap on the brands up there and it’s why we treat creativity as a competitive advantage."

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