Burger King burns Westminster 'Whoppers' ahead of the general election
Burger King has given a grilling to Westminster politicians with a provocative bus placement this week.
While this is not the first bus to try and disrupt the democratic process, it is at least sticking to the truth.
Burger King grills the Westminster Whoppers ahead of the general election
Featured on the ad is a Whopper burger, which Burger King hopes can stoke appetites. For some, the ad may even remind them to vote come Thursday 12 December.
BBH delivered the ad. Frank PR handled PR.
Ian Heartfield, chief creative officer of BBH, said: "This is how advertising is meant to work. Stuart Royall and Phil Holbrook came up with a killer idea, a brave client didn’t hesitate to approve it, we got it made and out onto the streets in next to no time, the nation started talking about it. Job done."
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
In September, Burger King chief marketing officer Fernando Machado explained how the brand is using creativity to stand out from competitors like McDonald’s and Subway.
He said: "To be a success…people need to look at the stuff and say that only Burger King could have done that. It’s what makes me close that gap on the brands up there and it’s why we treat creativity as a competitive advantage."
Parking was a nightmare this morning pic.twitter.com/f0CABkHniK— Burger King (@BurgerKingUK) December 4, 2019