Ford’s latest ad in Australia shows how confident the Everest Sport drivers are, with a film that shows a father competently answering the ‘where do babies come from?’ question.
The campaign, titled ‘handle any situation in an Everest Sport’, is centred on the idea that the driver can deal with any problem when they are in the car.
In the ad a young boy asks his dad the feared question ‘where do babies come from?’ and his dad answers the question with perfect biological language. While he answers, the ad cuts between views of the car taking on a long journey, pulling along a boat.
Daniella Winter, GM marketing, Ford Australia, said: “The Ford Everest Sport is the ultimate family vehicle, designed to withstand everything that the Australian landscape has to throw at it, as well as providing a comfortable ride to handle other…situations.”
The ad, by BBDO Australia, launches across online and offline channels this week and will run across the Australian summer months.