16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

CNN highlights the importance of sake in the culinary world

CNN highlights the importance of sake in the culinary world

CNN is highlighting the use and importance of sake (Japanese rice wine) in the culinary world.

As part of their campaign 'Escape the Ordinary', The Japan Food Product Overseas Promotion Center​ (Jfoodo), engaged CNN International commercial’s studio Create for two films featuring a master sake sommelier, Joshua Kalinan and chef Pepe Moncayo. The films were executed with production partner Electric Lime films.

The first film focuses on a sake tasting held by Kalinan where he talks about how sake is thousand years old and how he was introduced to it in Tokyo and thereafter, his love for sake continued.

The second film highlights the unconventional heights that certain ingredients can reach if accompanied by sake. He shows the preparation of two of his signature fish-based and sake-matched dishes focusing on the selection and combination of the ingredients and how they interact with sake.

The films were shot in Singapore and Washington DC and directed by Damiano Fieramosca.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.