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Spotify underscores the importance of music during Diwali in India

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By Taruka Srivastav, Reporter

October 8, 2019 | 2 min read

Spotify has unveiled its Diwali (Indian festival of lights) campaign featuring actors Anil Kapoor and Ishaan Khattar and highlighting the importance of music in the lives of Indians.

Spotify unveils Diwali campaign with Anil Kapoor and Ishaan Khattar

Spotify unveils Diwali campaign with Anil Kapoor and Ishaan Khattar

The film titled 'Homecoming' and created by Leo Burnett India, features Anil Kapoor struggling to fix the fairy lights for Diwali and suddenly his son, played by Ishaan, is back home for holidays. He then passes the job of putting the lights around the house to him and celebrates it.

Amarjit Batra, managing director for Spotify India said: "Diwali is all about chores, family time, get-togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It's also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate,"

The campaign will run across TV, along with amplification on digital platforms.

Spotify: Sunte Ja ( Keep Listening) by Leo Burnett

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