It's an age-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The quote, by department store mogul John Wanamaker, is over 100 years old. But some suspect it is more relevant now than ever – despite the fact that we are living in an era of big data and dynamic analytics.
Together with Wistia, The Drum will be doing a deep dive into Wanamaker’s theory as it stands today. By completing our two minute survey you will help us investigate how to make the most from your marketing budget and how the way technology is used is either helping or hindering brands target their budgets more efficiently.
As a thank you for taking part, all participants will receive a FREE copy of the final report before it is launched to the public.
The report will include an analysis of (anonymous) survey results and further research to back if half of your marketing budget is being wasted and which part of your advertising is working the hardest. Through the research, we will provide insights to help businesses from all sectors make better decisions about building their brand and the most effective ways to advertise. All we ask is for some of your time.
It’s time to lead the difficult conversations that uncover how brand building is about building and connecting with your audience in meaningful ways.
Ensuring your ad spend is working as hard as you are, is integral to business success. And hitting those marketing KPIs and connecting with your audience on a level that serves both of you and is human at its core is a fine act to aim for.
Take the 'Fifty One Hundred' survey below.